They want Police and Crime Commissioner candidates to run a clean campaign, which avoids stereotyping or using negative language about young people. If elected, they should consult young people when developing their police and crime plan, especially those with direct experience of the criminal justice system.
Given the tone of the government's publicity of PCCs there is clearly a need to Keep it Clean.
More details on the campaign are available from www.urboss.org, follow @U_R_Boss, like www.facebook.com/urbosshowardleague